WHY is the WAY – Simon Sinek

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

In 2009, Simon Sinek gave a TED called “How Great Leaders Inspire Action.” It became the second most watched talk of all time on TED.com.

His first book Start With Why: How Great Leaders Inspire Everyone to Take Action calls on people and especially business leaders to Start With Why. Why isn’t just a word, it’s a powerful concept. In this fascinating book, Simon Sinek demonstrates why organizations guided by this concept will succeed more often than those which don’t, citing many companies and public figures of the 20th Century; The Wright Bothers, Martin Luther King Jr. and Apple whom lived and fostered this message.

The “Golden Circle” model which he deconstructs for the audience, resinates deeply within each of us and explains the reasons behind the power of “why”, from a biological standpoint. The similarities between his model and the human brain and how they both operate are a little jaw dropping.

Following Simon’s work for the past seven years since his ground breaking TED Talk, he’s released a number of books which examine fulfilment, leadership, neuroscience and psychology to uncover what drives human behaviour.

His ideas highlight the importance of human connections to foster finding your why. A very poignant message in today’s world, pulling back the vale as to why corporations are failing the people they serve.

If you find the talk above inspiring please check out the links below for more long form conversation with the man.

https://londonreal.tv/e/simon-sinek-start-with-why/

https://www.youtube.com/watch?v=ENIwAZZw8J0

Enjoy the episode and let me know your why in the comments below!